What should be avoided to establish credibility in writing?

To establish credibility in writing, it is crucial to present information that is objective and supported by evidence. Personal biases and unsupported claims can significantly undermine the writer's authority and the trustworthiness of the material. When a writer allows personal feelings or opinions to influence their message without backing it up with facts or reliable sources, it creates a perception of partiality and can lead readers to doubt the validity of the argument being presented.

In contrast, incorporating well-researched facts, quoting from experts, and ensuring that information is concise contribute positively to credibility. These practices demonstrate a commitment to accuracy, authority, and clarity, which are essential for persuading and informing the audience effectively. Therefore, avoiding personal biases and unsupported claims is fundamental to maintaining a credible and authoritative voice in any written work.